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Read online or Download Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities (Full PDF ebook with essay, research paper)
by Phil Wicklund



Product Details

ISBN-13:
9781484212370
Publisher:
Apress
Publication date:
12/15/2015
Edition description:
1st ed. 2015
Pages:
340
Sales rank:
798,212
Product dimensions:
7.00(w) x 10.00(h) x (d)

Overview

 

 

Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore’s web content management solutions, and provides step-by-step guidance for configuring Sitecore’s personalization, testing, and marketing automation capabilities. The book highlights strategies and best practices—taking it beyond just the "how to" procedures that can be found elsewhere.

 

Sitecore was recently recognized as one of the most reputable and reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. But because Sitecore is a very large and complex platform, marketers and end users often have difficulty coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy provides the solution you need to get started using Sitecore today.

 

Practical Sitecore 8 Configuration and Strategy:

 

  • Brings you up to speed on Sitecore without requiring a training class
  • Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end
  • Rounds out existing sources of documentation with strategies and best practices from real-world experience

 

 

What you’ll learn

  • How to manage content in Sitecore
  • How to create web forms and landing pages
  • How to optimize the site through personalization and A/B/N testing
  • How to use Sitecore for your marketing campaigns
  • How to leverage analytics for custom measurement/engagement strategies
  • How to create a robust governance plan for your Sitecore properties

Who this book is for

The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.

 

 

 

Table of Contents

  • Introduction to Sitecore 8
  • The Content Editor
  • Experience Personalization
  • Experience Optimization
  • Marketing Campaign
  • Web Forms for Marketers
  • Search Engine Optimization
  • Analytics
  • Security
  • Governance
  • Appendix

 

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